Experience design has human engagement as an explicit goal

“Experience design is the design of anything, independent of medium, or across media, with human experience as an explicit outcome, and human engagement as an explicit goal.” – Jesse James Garrett

This quote was submitted by Michael Cummings. Jesse’s quote is from his UX Week 2009 presentation “State of User Experience.” Watch the video and read Michael’s summary of the talk here.

1. It takes great empathy to create a good experience
2. Experience is more based upon memory than reality
3. Experience is about how we get there, not the landing place
4. Better connect with your customers by speaking like people, not like machines
5. Remarkable experiences leave a mark