Prototyping has given us the power to show and tell the story of our design solutions

“Any design based on a written spec is a design based on theory. A design based on a prototype is a design based on experience and practice… Prototyping has given us the power to show and tell the story of our design solutions to any given problem rather than just tell the story waving our hands in the air to describe the magic.” – Todd Zaki Warfel

Read more in an interview with Todd called “The Power of Prototyping” from Johnny Holland.

1. At the end of the day, the job of the (UX) designer is to help tell a story that is relevant and meaningful
2. Websites must support the user’s personal story
3. Designers must consider unseen elements such as social relationships, power dynamics, and cultural rules
4. Design can help find new solutions to problems and drive innovation
5. Design can be visionary by presenting solutions to problems yet undefined