Designs should intice passion and make people feel engaged and energized

“Ease of use isn’t the only measure of a positive user experience; pleasurably is just as important. Something can be dead simple, but if it’s outrageously boring or cold it can feel harder to get through. Designs should have flourishes of warmth, kindness, whimsy, richness, seduction, wit — anything that incites passion and makes the person feel engaged and energized.” - Whitney Hess

“Ease of use isn’t the only measure of a positive user experience; pleasurably is just as important. Something can be dead simple, but if it’s outrageously boring or cold it can feel harder to get through. Designs should have flourishes of warmth, kindness, whimsy, richness, seduction, wit — anything that incites passion and makes the person feel engaged and energized.” – Whitney Hess

This quote is from Whitney’s fabulous article “So you wanna be a user experience designer — Step 2: Guiding Principles”. Check it out – it’s full of great insights and inspiration!

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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  • http://whitneyhess.com/blog/ Whitney Hess

    Catriona, thank you so much for quoting me. It always means the world to me when you find a golden nugget in something I’ve said or written. I really hope my post helps people to create better experiences.

  • http://www.inspireux.com Catriona

    No problem, Whitney! :) I’m glad your article has already been such a success!