Designs should intice passion and make people feel engaged and energized

“Ease of use isn’t the only measure of a positive user experience; pleasurably is just as important. Something can be dead simple, but if it’s outrageously boring or cold it can feel harder to get through. Designs should have flourishes of warmth, kindness, whimsy, richness, seduction, wit — anything that incites passion and makes the person feel engaged and energized.” – Whitney Hess

This quote is from Whitney’s fabulous article “So you wanna be a user experience designer — Step 2: Guiding Principles”. Check it out – it’s full of great insights and inspiration!

1. We need to keep our eye on people
2. User Experience is about more than just finding the best solution for your users
3. UX is a conversation between people separated over the distance of time
4. Great design gives us something to relate to and to feel connected with
5. The best indicator of design success is a passion to make an impact