“Ease of use isn’t the only measure of a positive user experience; pleasurably is just as important. Something can be dead simple, but if it’s outrageously boring or cold it can feel harder to get through. Designs should have flourishes of warmth, kindness, whimsy, richness, seduction, wit — anything that incites passion and makes the person feel engaged and energized.” – Whitney Hess

This quote is from Whitney’s fabulous article “So you wanna be a user experience designer — Step 2: Guiding Principles”. Check it out – it’s full of great insights and inspiration!

1. Great design gives us something to relate to and to feel connected with
2. Simply using Web 2.0 technologies does not guarantee an optimal experience
3. What makes people passionate, pure and simple, is great experiences
4. Every decision a designer makes molds the future of the people we design for
5. To succeed in the ever changing design world, we need to have a strong passion for what we do