Understanding the specific activity we’re supporting is critical to good design

“More important than knowing all about the people we design for, we should have a deep understanding of the specific activity we’re supporting with our design... The most important question we can ask is not ‘who is using your software?’ but ‘what are people using your software doing?’.” - Designing for the Social Web by Joshua Porter

“More important than knowing all about the people we design for, we should have a deep understanding of the specific activity we’re supporting with our design… The most important question we can ask is not ‘who is using your software?’ but ‘what are people using your software doing?’.” – Designing for the Social Web by Joshua Porter

Purchase Designing for the Social Web for more insights from Joshua Porter.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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