Understanding the specific activity we’re supporting is critical to good design

“More important than knowing all about the people we design for, we should have a deep understanding of the specific activity we’re supporting with our design… The most important question we can ask is not ‘who is using your software?’ but ‘what are people using your software doing?’.” – Designing for the Social Web by Joshua Porter

Purchase Designing for the Social Web for more insights from Joshua Porter.

1. UX is really just good marketing
2. Technology serves humans. Humans do not serve technology.
3. We need to observe behavior in order to support it in design
4. The one characteristic that separates designers from others is action
5. Design not only for what users can do, but what they will do