“More important than knowing all about the people we design for, we should have a deep understanding of the specific activity we’re supporting with our design… The most important question we can ask is not ‘who is using your software?’ but ‘what are people using your software doing?’.” – Designing for the Social Web by Joshua Porter

Purchase Designing for the Social Web for more insights from Joshua Porter.

1. Technology serves humans. Humans do not serve technology.
2. We need to observe behavior in order to support it in design
3. The only thing that matters is: Do people love what you built?
4. The one characteristic that separates designers from others is action
5. Every decision a designer makes molds the future of the people we design for