“Like the perfect score to a film, a good user experience is unobtrusive and transparent to the consumer because ‘it just works.’” – Jeffrey Olson

This quote is from Jeff’s article “5 Universal Principles For Successful eCommerce-Sites”

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1. User experience is the center of gravity of a project
2. Remarkable experiences leave a mark
3. User experience is the summation of considerations across UX disciplines
4. Startups that “get” UX and design are likely create a more successful product than those that do not
5. Experience is more based upon memory than reality