A good user experience can be subtle

“A good user experience isn’t neccessarily that far removed from a poor user experience. It can be small, subtle differences that can have a huge impact.” – Nathanael Boehm

This quote is from Nathanael’s article “A good user experience can be subtle.”

1. Always look for simple and inexpensive things you can do to provide a better user experience
2. Focus on the idea of a product experience, instead of experience that only deals with the user
3. Experience design is not about trying to control the user’s experience
4. It’s not “user” experience, it’s “people” or “customer” experience.
5. A quality user experience is an essential, sustainable competitive advantage