“The process of design starts with exploration, but ends with refinement. The best designers carefully move from one to the other, making sure they spend enough time exploring before locking themselves into a design approach.” – Jared Spool

Read more in Jared’s article “Exploring Options and Making Decisions.”

1. Intuitive design lets you keep your attention on what you’re trying to accomplish
2. As designers we are helping to define the culture of our society
3. Designers have to be open to the changes that technology is making in our discipline
4. Designers take abstract things and make them more tangible
5. We should treat design as a verb, a process, a way of creating positive change in the world