“It isn’t sufficient to simply eliminate user error—designing user delight is the goal.” – IBM Design
This quote is from IBM Design’s Twitter feed.
- Good design isn’t decoration. Good design is problem solving.
- Designs should be informed, but not solely determined by user experience data.
- Design strategy is about understanding and meeting needs and aspirations
- Designs should intice passion and make people feel engaged and energized
- Design should do the same thing in everyday life that art does when encountered
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