Don’t just eliminate user error, design for user delight

“It isn’t sufficient to simply eliminate user error—designing user delight is the goal.” – IBM Design

This quote is from IBM Design’s Twitter feed.

1. When useful and useable meet delight—great things happen.
2. Design strategy is about understanding and meeting needs and aspirations
3. Design is everyone’s job. It takes a commitment from everybody in the company.
4. Designs should be informed, but not solely determined by user experience data.
5. Design not only for what users can do, but what they will do