If we want to create passionate users, we have to help them get better.

“If we want to create passionate users, we have to help them get better.  Nobody’s passionate about things they suck at. If we can help them have richer, deeper, better experiences, we have a chance of making them passionate… If we could help our users be awesome, what would that mean to them?” – Kathy Sierra

This quote is from Kathy’s Ignite presentation “Being Better is Better.” View the video or Joey deVilla’s summary of this presentation for more great insights.

1. What makes people passionate, pure and simple, is great experiences
2. It takes great empathy to create a good experience
3. It takes a passionate commitment to thoroughly understand something
4. Create a meaningful conversation with your users by engaging them on a personal level
5. Meet your users’ needs at the instant they need it