If we want to create passionate users, we have to help them get better.

“If we want to create passionate users, we have to help them get better.  Nobody’s passionate about things they suck at. If we can help them have richer, deeper, better experiences, we have a chance of making them passionate... If we could help our users be awesome, what would that mean to them?” - Kathy Sierra

“If we want to create passionate users, we have to help them get better.  Nobody’s passionate about things they suck at. If we can help them have richer, deeper, better experiences, we have a chance of making them passionate… If we could help our users be awesome, what would that mean to them?” – Kathy Sierra

This quote is from Kathy’s Ignite presentation “Being Better is Better.” View the video or Joey deVilla’s summary of this presentation for more great insights.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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  • http://www.simoncobb.co.uk Simon

    I really liked this quote. The other one from the video I thought was good was something like “you don’t feel awesome because you’ve mastered something a 3 year old could master. Don’t let the ease of use police step in”

    Think sometimes we’re too fearful of giving something to the audience that might take them a little time to engage with. Especially in children’s content.

One Response to If we want to create passionate users, we have to help them get better.

  1. Simon says:

    I really liked this quote. The other one from the video I thought was good was something like “you don’t feel awesome because you’ve mastered something a 3 year old could master. Don’t let the ease of use police step in”

    Think sometimes we’re too fearful of giving something to the audience that might take them a little time to engage with. Especially in children’s content.