“If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product’s components.” - Don Norman

“If you think of the product as a service, then the separate parts make no sense – the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product’s components.” – Don Norman

Read more in Don’s article “Systems Thinking: A Product Is More Than the Product.”

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Related quotes:
  1. A product is more than the product. It is a cohesive, integrated set of experiences.
  2. Everything we do should be to help move the product a little closer to success
  3. A great product doesn’t just do its job; it does something more.
  4. What makes people passionate, pure and simple, is great experiences
  5. Delivering great user experiences plays a significant role in your company’s success