“If you think of the product as a service, then the separate parts make no sense – the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product’s components.” – Don Norman

Read more in Don’s article “Systems Thinking: A Product Is More Than the Product.”

1. A product is more than the product. It is a cohesive, integrated set of experiences.
2. Startups that “get” UX and design are likely create a more successful product than those that do not
3. What makes people passionate, pure and simple, is great experiences
4. A great product doesn’t just do its job; it does something more.
5. Everything we do should be to help move the product a little closer to success