“It’s becoming increasingly hard to do large-scale digital product design without integrating an understanding of data... Data analytics can help create and optimize opportunities. Designers versed in data may uncover trends or insights that not only yield better products but new product or business ideas as well.” - Luke Wroblewski

“It’s becoming increasingly hard to do large-scale digital product design without integrating an understanding of data… Data analytics can help create and optimize opportunities. Designers versed in data may uncover trends or insights that not only yield better products but new product or business ideas as well.” – Luke Wroblewski

This quote is from Luke’s article “Data in the Design.”

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Related quotes:
  1. Designers need to get better with using data
  2. Designs should be informed, but not solely determined by user experience data.
  3. Solve problems by moving from data, to information, to knowledge, to wisdom