Designers can use data to yield better products and new ideas

“It’s becoming increasingly hard to do large-scale digital product design without integrating an understanding of data… Data analytics can help create and optimize opportunities. Designers versed in data may uncover trends or insights that not only yield better products but new product or business ideas as well.” – Luke Wroblewski

This quote is from Luke’s article “Data in the Design.”

1. Designers need to get better with using data
2. Designs should be informed, but not solely determined by user experience data.
3. Solve problems by moving from data, to information, to knowledge, to wisdom
4. It is our responsibility to to have an ironclad rationale to support our design decisions
5. Eyetracking Metrics for Usability Studies