A great product doesn’t just do its job; it does something more.

“Products that are well designed have value beyond necessity: The defining feature of a great product isn’t its power, its size, its speed, or its novelty. We value things according to the quality of the experience we have when we use them… A great product doesn’t just do its job; it does something more.” – Harold Hambrose

This quote is from Harold’s book “Wrench in the System: What’s Sabotaging Your Business Software and How You Can Release the Power to Innovate.”

1. Design is everyone’s job. It takes a commitment from everybody in the company.
2. The real value of a product consists of far more than the product’s components
3. Everything we do should be to help move the product a little closer to success
4. What makes people passionate, pure and simple, is great experiences
5. Delivering great user experiences plays a significant role in your company’s success