“Many of the most compelling usability test insights come not from the elements that are evaluated, but rather those not evaluated… The unintended conclusions—the peripheral insights—are often what feed a designer’s instincts most.” – Robert Hoekman Jr.
Read more in Robert’s article “The Myth of Usability Testing.”
- Focus on understanding the behavior and performance of people using a design
- Design not only for what users can do, but what they will do
- Make it easy for customers to perform useful tasks
- Design is more than the aesthetic. Design is fundamentally more.
- As UX designers, we orchestrate a complex series of interactions
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