Content is not a nice-to-have extra. Content is a star of the user experience show.

“If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.” – Colleen Jones

Read more from Colleen in her article “The Debut of Usable, Influential Content” from ASIS&T’s August/September 2009 Bulletin.

1. Technology creates the context for persuasion, but content persuades
2. Content is an opportunity to make customer relationships flourish
3. Persuasive, useful content gives you the winning edge
4. Our websites help people help themselves—and the people around them—by guiding them into good decisions
5. Stop pretending content is somebody else’s problem. It’s time to make content matter.