“If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.” – Colleen Jones
Read more from Colleen in her article “The Debut of Usable, Influential Content” from ASIS&T’s August/September 2009 Bulletin.