“Whatever your team might call it—usability testing, design testing, getting feedback—the most effective input for informed design decisions is data about the behavior and performance of people using a design to reach their own goals.” – Dana Chisnell

This quote is from Dana’s article “Usability Testing Demystified.”

1. We need to observe behavior in order to support it in design
2. Usability testing is a means of understanding the goodness of a design’s fit to the intended users’ problems
3. Peripheral insights often feed a designer’s instincts most
4. Storytelling allows the most complex of ideas to be effectively conveyed to a variety of people
5. Design strategy is about understanding and meeting needs and aspirations