“A work of art is realized when form and content are indistinguishable. When they are in synthesis. In other words, when they fuse. When form predominates, meaning is blunted… When content predominates, interest lags.” – Paul Rand

This quote is from an interview by Preston McLanahan who interviewed Paul Rand in 1996.  Watch a clip from this interview here.

1. Design is the foundation of all the arts
2. Content is not a nice-to-have extra. Content is a star of the user experience show.
3. Designers must deliver not just beautification, but substantial change
4. Form and function aren’t separate items. Beauty is more than decoration.
5. Attractive things work better