A work of art is realized when form and content are indistinguishable

“A work of art is realized when form and content are indistinguishable. When they are in synthesis. In other words, when they fuse. When form predominates, meaning is blunted… When content predominates, interest lags.” – Paul Rand

This quote is from an interview by Preston McLanahan who interviewed Paul Rand in 1996.  Watch a clip from this interview here.

1. Design is the foundation of all the arts
2. The importance of aesthetic in design
3. Form and function should be one, joined in a spiritual union
4. Form and function aren’t separate items. Beauty is more than decoration.
5. Great information architecture is invisible so that content can shine through