“A work of art is realized when form and content are indistinguishable. When they are in synthesis. In other words, when they fuse. When form predominates, meaning is blunted... When content predominates, interest lags.” - Paul Rand

“A work of art is realized when form and content are indistinguishable. When they are in synthesis. In other words, when they fuse. When form predominates, meaning is blunted… When content predominates, interest lags.” – Paul Rand

This quote is from an interview by Preston McLanahan who interviewed Paul Rand in 1996.  Watch a clip from this interview here.

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  1. Design is the foundation of all the arts
  2. Attractive things work better
  3. Content is not a nice-to-have extra. Content is a star of the user experience show.
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  5. Form and function aren’t separate items. Beauty is more than decoration.