“Because it sucks” is not a reason to redesign.

“‘Because it sucks’ is not a reason to redesign. ‘It sucks’ leaves the scope wide open with no measure of success. It’s a sure way to scrap the good decisions you made along with the mistakes. Instead, start the redesign with a question: ‘What is right about this design?’ Use that perspective to identify specific problems and then target those exact problems.” – Ryan Singer

Ryan’s quote is from the 37signals blog “Signal vs. Noise.”

1. Sometimes, you have to design from the gut
2. Good designers are open minded and comfortable with ambiguity
3. We have to understand the world surrounding our designs
4. Design is about more than just solving problems
5. The measure of success for design is the degree of its impact