New technology is likely to make the least improvement in the ease of use of products

“Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.” – Alan Cooper

This quote is from Alan’s book “The Inmates are Running the Asylum.” This quote was also mentioned in Interaction-Design.org’s quote of the day.

1. Many digital products fail because they are not imbued with humanity
2. We need to build products that bring joy and excitement to people’s lives
3. Technology serves humans. Humans do not serve technology.
4. Something is elegant if it is unusually simple and surprisingly powerful
5. UX is about technology that fulfils more than just instrumental needs