“We don’t spend enough time up front on projects discussing, assessing, defining and refining the value of what we make. We jump too quickly into design and build before applying rigor to what we make. It’s easy to get lost in the product detail: a screen, code and forget what the product’s value is and who you are building it for. Everything we do should be to help move the product a little closer to success.” – Daniel Szuc

This quote is from Daniel’s article “The Value of asking ‘Why?’”

1. Delivering great user experiences plays a significant role in your company’s success
2. The best designers carefully move from exploration to refinement
3. A product is more than the product. It is a cohesive, integrated set of experiences.
4. Startups that “get” UX and design are likely create a more successful product than those that do not
5. The real value of a product consists of far more than the product’s components