Good design is innovative. It does not produce novelty for the sake of it.

“Good design is innovative. It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product.” – Dieter Rams

This quote is one of Dieter’s “10 Design Commandments.”

Thanks to Jeffrey Veen for sharing this quote during his UX Week presentation!

1. Good design isn’t decoration. Good design is problem solving.
2. Good designers can create normalcy out of chaos
3. Good web design is about the character of the content, not the character of the designer
4. Designers should vow to produce things that are meaningful additions to the world
5. A truly great design is innovative and revolutionary