Good design is innovative. It does not produce novelty for the sake of it.

“Good design is innovative. It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product.” - Dieter Rams

“Good design is innovative. It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product.” – Dieter Rams

This quote is one of Dieter’s “10 Design Commandments.”

Thanks to Jeffrey Veen for sharing this quote during his UX Week presentation!

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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