“Talking about design is an inherently fuzzy process… What designers do is take abstract things and make them more tangible.” – Todd Wilkens

This quote is from Todd’s “Making Thinking Tangible” workshop presented at UX Week 2009.

1. The best designers carefully move from exploration to refinement
2. Design addresses needs that customers themselves may not know they have
3. Designers create and support a strong point of view
4. Designers exist to come in, assess what has been failing, and offer up solutions for the future
5. Good designers are open minded and comfortable with ambiguity