Users will pay a premium for a better product that does a better job serving their needs

“Users will pay a premium for a better, higher quality product that does a better job serving their needs, for instance… A beautiful, easy to use object can often command a higher price, even if the manufacturing cost is the same.” – Dan Saffer

Read more from Dan in his article “Why Products Suck #3: Organizational Needs Trump User Needs.”

1. If we want to create passionate users, we have to help them get better.
2. Take the time to really understand your users the best you can
3. Design helps to create entirely new market niches and even new product categories
4. If you want your product to sell, focus on memorable experiences
5. Creating a successful product requires designing the Total User Experience