“Users will pay a premium for a better, higher quality product that does a better job serving their needs, for instance… A beautiful, easy to use object can often command a higher price, even if the manufacturing cost is the same.” – Dan Saffer

Read more from Dan in his article “Why Products Suck #3: Organizational Needs Trump User Needs.”

1. If we want to create passionate users, we have to help them get better.
2. Design is everyone’s job. It takes a commitment from everybody in the company.
3. Delivering great user experiences plays a significant role in your company’s success
4. Design helps to create entirely new market niches and even new product categories
5. Success comes from having the right vision and keeping users in mind