Users will pay a premium for a better product that does a better job serving their needs

“Users will pay a premium for a better, higher quality product that does a better job serving their needs, for instance... A beautiful, easy to use object can often command a higher price, even if the manufacturing cost is the same.” - Dan Saffer

“Users will pay a premium for a better, higher quality product that does a better job serving their needs, for instance… A beautiful, easy to use object can often command a higher price, even if the manufacturing cost is the same.” – Dan Saffer

Read more from Dan in his article “Why Products Suck #3: Organizational Needs Trump User Needs.”

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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