“Users will pay a premium for a better, higher quality product that does a better job serving their needs, for instance… A beautiful, easy to use object can often command a higher price, even if the manufacturing cost is the same.” – Dan Saffer
Read more from Dan in his article “Why Products Suck #3: Organizational Needs Trump User Needs.”
Related quotes:- If we want to create passionate users, we have to help them get better.
- Design is everyone’s job. It takes a commitment from everybody in the company.
- Delivering great user experiences plays a significant role in your company’s success
- Design helps to create entirely new market niches and even new product categories
- Success comes from having the right vision and keeping users in mind



