“Users will pay a premium for a better, higher quality product that does a better job serving their needs, for instance… A beautiful, easy to use object can often command a higher price, even if the manufacturing cost is the same.” – Dan Saffer
Read more from Dan in his article “Why Products Suck #3: Organizational Needs Trump User Needs.”
Related posts:- If we want to create passionate users, we have to help them get better.
- Take the time to really understand your users the best you can
- Design helps to create entirely new market niches and even new product categories
- If you want your product to sell, focus on memorable experiences
- Creating a successful product requires designing the Total User Experience





