“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That’s systems thinking.” – Don Norman

Read more from Don in his article “Systems Thinking: A Product Is More Than the Product”.

1. The real value of a product consists of far more than the product’s components
2. What makes people passionate, pure and simple, is great experiences
3. Remarkable experiences leave a mark
4. Startups that “get” UX and design are likely create a more successful product than those that do not
5. Delivering great user experiences plays a significant role in your company’s success