A product is more than the product. It is a cohesive, integrated set of experiences.

“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That’s systems thinking.” – Don Norman

Read more from Don in his article “Systems Thinking: A Product Is More Than the Product”.

1. The real value of a product consists of far more than the product’s components
2. Teamwork and collaboration make great user experiences possible
3. What makes people passionate, pure and simple, is great experiences
4. Creating a successful product requires designing the Total User Experience
5. UX designers improve people’s lives by making experiences better