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A product is more than the product. It is a cohesive, integrated set of experiences.

“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That’s systems thinking.” - Don Norman

“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That’s systems thinking.” – Don Norman

Read more from Don in his article “Systems Thinking: A Product Is More Than the Product”.

Related quotes:
  1. The real value of a product consists of far more than the product’s components
  2. What makes people passionate, pure and simple, is great experiences
  3. Remarkable experiences leave a mark
  4. Startups that “get” UX and design are likely create a more successful product than those that do not
  5. Delivering great user experiences plays a significant role in your company’s success
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