“Designers are gifted with a certain perspective of the world that can cause much frustration and wonderment. The average person doesn’t have the filters in place to see when they have been ignored by the product they are using. Occasionally, people can tell when something wasn’t designed, but they normally deal with the damages done physically, mentally, and socially. In an attempt to stop the pain, designers create interactions that look to discourage undesirable behavior and promote desirable behavior.” – Brad Nunnally

Read more from Brad in his article “Are We The Puppet Masters?”

1. Designers exist to come in, assess what has been failing, and offer up solutions for the future
2. Make sure that whatever you design is fitting a need in the world and has a purpose
3. Designers must consider unseen elements such as social relationships, power dynamics, and cultural rules
4. We need to observe behavior in order to support it in design
5. We should treat design as a verb, a process, a way of creating positive change in the world