“Designers are gifted with a certain perspective of the world that can cause much frustration and wonderment. The average person doesn’t have the filters in place to see when they have been ignored by the product they are using. Occasionally, people can tell when something wasn’t designed, but they normally deal with the damages done physically, mentally, and socially. In an attempt to stop the pain, designers create interactions that look to discourage undesirable behavior and promote desirable behavior.” – Brad Nunnally
Read more from Brad in his article “Are We The Puppet Masters?”
Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.
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