How can we help people begin making a change in behavior?

“Understanding is important, but it’s only the beginning. It’s got to lead to a change in behavior. The question interaction designers need to ask ourselves, then, is this: how can our work help people to not only understand the change needed, but also to begin making it?” - Tom Igoe

“Understanding is important, but it’s only the beginning. It’s got to lead to a change in behavior. The question interaction designers need to ask ourselves, then, is this: how can our work help people to not only understand the change needed, but also to begin making it?” – Tom Igoe

Tom’s quote is from a panel he and Robert Fabricant were on that discussed sustainable interaction design. Robert cited this quote in his IxDA Interaction 9 video “Behavior is our Medium.”

Thanks to Dave Malouf for pointing me to this video!

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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