“Understanding is important, but it’s only the beginning. It’s got to lead to a change in behavior. The question interaction designers need to ask ourselves, then, is this: how can our work help people to not only understand the change needed, but also to begin making it?” – Tom Igoe
Tom’s quote is from a panel he and Robert Fabricant were on that discussed sustainable interaction design. Robert cited this quote in his IxDA Interaction 9 video “Behavior is our Medium.”
Thanks to Dave Malouf for pointing me to this video!