Designers should reject the ineffectual commonplace for effectual originality

“A designer…has the true responsibility to give his audiences not what they think they want, for this is almost invariably the usual, the accustomed, the obvious, and hence, the unspontaneous.  Rather, he should provide that quality of thought and intuition which rejects the ineffectual commonplace for effectual originality.” - Lester Beall

“A designer…has the true responsibility to give his audiences not what they think they want, for this is almost invariably the usual, the accustomed, the obvious, and hence, the unspontaneous.  Rather, he should provide that quality of thought and intuition which rejects the ineffectual commonplace for effectual originality.” – Lester Beall

This quote is from the July/August 1990 edition of Step-by-Step Graphics, in an article entitled “The Creative Process of Lester Beall” by Roger Remington.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

View My Portfolio
  • eugene

    This is an interesting and inspiring quote. I would also argue, though, that the oppposite is also the designer’s responsibility: to leave ineffectual originality for effectual commonplace.

One Response to Designers should reject the ineffectual commonplace for effectual originality

  1. eugene says:

    This is an interesting and inspiring quote. I would also argue, though, that the oppposite is also the designer’s responsibility: to leave ineffectual originality for effectual commonplace.