Designers think through problems from the “outside in.”

“Designers spend much of their time thinking through problems from the ‘outside in.’ Contrasted with the ‘inside out’ approaches that typify corporate business agendas, this methodology focuses on the perspective of customers and end users when analyzing and crafting solutions. Applying this perspective to strategic work creates more genuine relevance.” – Luke Wroblewski

This quote is from Luke’s article “Influencing Strategy by Design: Design Skills” which discusses his thoughts on the attributes central to design that provide unique value to strategic decision-making.

1. Stop solving interaction design problems and begin solving problems with design
2. Designers need to be more than ambassadors
3. Design can help find new solutions to problems and drive innovation
4. Making a User Experience Strategy Tangible
5. Designers must completely immerse themselves in the point of view of the user