“Designers spend much of their time thinking through problems from the ‘outside in.’ Contrasted with the ‘inside out’ approaches that typify corporate business agendas, this methodology focuses on the perspective of customers and end users when analyzing and crafting solutions. Applying this perspective to strategic work creates more genuine relevance.” – Luke Wroblewski

This quote is from Luke’s article “Influencing Strategy by Design: Design Skills” which discusses his thoughts on the attributes central to design that provide unique value to strategic decision-making.

1. Designers must completely immerse themselves in the point of view of the user
2. As designers we are helping to define the culture of our society
3. UX designers need to possess both creativity and vision
4. Designers are gifted with a certain perspective of the world that can cause much frustration and wonderment
5. Designers are trained to be courageous about the future—and making the future happen