“Designers spend much of their time thinking through problems from the ‘outside in.’ Contrasted with the ‘inside out’ approaches that typify corporate business agendas, this methodology focuses on the perspective of customers and end users when analyzing and crafting solutions. Applying this perspective to strategic work creates more genuine relevance.” – Luke Wroblewski
This quote is from Luke’s article “Influencing Strategy by Design: Design Skills” which discusses his thoughts on the attributes central to design that provide unique value to strategic decision-making.
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