Designers create and support a strong point of view

“Good designers happen to have talents or skills that allow them to make their point of view tangible, but that’s not enough. Designers should be engaged due to their ability to create and support a strong point of view first, followed quickly by their ability to produce the goods.” – Brett Lovelady

Read Brett’s article “Design is a Point of View: Seven Truths in Designing” for his seven core perspectives that make design successful.

1. Great experiences have an innate ability to change the way we view the world
2. Designers take abstract things and make them more tangible
3. Good designers can create normalcy out of chaos
4. Good designers have the trained ability to represent the world as others expect to see it
5. Businesses need to do more than hire designers. They need to be designers.