“Design is about choices and intentions, it is not accidental. Design is about process. The end user will usually not notice ‘the design of it.’ It may seem like it just works, assuming they think about it at all, but this ease-of-use (or ease-of-understanding) is not by accident, it’s a result of your careful choices and decisions.” – Garr Reynolds

As a continuation of Wednesday’s quote, this quote is also from Garr’s article “10 tips on how to think like a designer.”

1. Design is a “whole brain” process
2. Good designers are open minded and comfortable with ambiguity
3. As designers we are helping to define the culture of our society
4. The design process is essentially a process of subtraction, organization and emphasis
5. The best designers carefully move from exploration to refinement