Design is a “whole brain” process

“Good designers are skilled at noticing and observing. They are able to see both the big picture and the details of the world around them. Humans are natural pattern seekers; be mindful of this skill in yourself and in others. Design is a ‘whole brain’ process. You are creative, practical, rational, analytic, empathetic, and passionate. Foster these aptitudes.” – Garr Reynolds

Read more from Garr in his excellent Presentation Zen article “10 tips on how to think like a designer.”

1. Design is about choices and intentions, it is not accidental
2. Good designers are open minded and comfortable with ambiguity
3. Good design must have an impact on people’s lives
4. Design helps or improves the lives of other humans
5. The design process is essentially a process of subtraction, organization and emphasis