Make it easy for customers to perform useful tasks

“While I acknowledge that there is a need for art, fun, and a general good time on the web, I believe that the main goal of most web projects should be to make it easy for customers to perform useful tasks.” – Designing Web Usability by Jakob Nielsen

Read more from Jakob in his book Designing Web Usability.

1. Design not only for what users can do, but what they will do
2. Usability is a necessary condition for survival
3. Why should we all suffer an interface that is unusable?
4. The hygiene factor of usability
5. Without sacrificing usability, let’s bring a little fun into our designs