Design combines art, scientific complexity, and usefulness

“What I love about design is the artistic and scientific complexity that also becomes useful…  Great designers also pursue a mission. Great designers design with mankind in mind… The crossroads of science and art, innovation and inspiration are what I love about design.” – Michelle Obama

This quote is from Michelle’s speech at the Cooper Hewitt National Design Awards at the White House. Read a full transcript of her remarks or watch a video of her speech.

1. Make sure that whatever you design is fitting a need in the world and has a purpose
2. Design software to behave like a likeable person
3. Design is not added value; design is value.
4. Designers turn insights into innovation
5. Design should do the same thing in everyday life that art does when encountered