Great design is storytelling at its finest

“Great design is storytelling at its finest; it is insightful, sincere and evokes emotion and change. Design is at the center of the user experience and it is the designer’s responsibility to make the experience remarkable for both the client and their audience.” – Jim Antonopoulos

This quote is from Jim’s thoughts on “Why Design?” from Design Victoria.

Thanks to Bella Martin for submitting this quote!

1. Storytelling allows the most complex of ideas to be effectively conveyed to a variety of people
2. The alternative to good design is bad design, not no design at all
3. Design should inspire peoples and cultures to grow, transform and look to the future
4. Truly great design occurs when the designer’s, client’s, and user’s perspectives are considered
5. To be great designers, we need to improve our mental game