We need to observe behavior in order to support it in design

“As designers we must remember that behavior comes first. Always. The quirky, the obscure, the vain, the annoying, the wonderful. We need to observe human behavior if we are to support it in design.” – Joshua Porter

Read more about the importance of understanding your users’ behavior in Joshua’s artilce “Behavior First, Design Second”

1. The behavior you’re seeing is the behavior you’ve designed for
2. Understanding the specific activity we’re supporting is critical to good design
3. How can we help people begin making a change in behavior?
4. It is our responsibility to to have an ironclad rationale to support our design decisions
5. UX is really just good marketing