“A design is intuitive when people just know what to do and they don’t have to go through any training to get there… When a design is not intuitive, our attention moves away from what we’re trying to accomplish to how we can get the interface to accomplish what we want.” – Jared Spool

This quote is from Jared’s excellent presentation entitled “What Makes a Design Seem Intuitive?” given at the joint PhillyCHI and UsabilityNJ meeting on July 15, 2009.

Read more quotes from Jared.

1. Design strategy is about understanding and meeting needs and aspirations
2. The best designers carefully move from exploration to refinement
3. Design is a “whole brain” process
4. Think a lot less about technology for technology’s sake, and a lot more about design
5. The measure of success for design is the degree of its impact