It takes great empathy to create a good experience

“Be someone else. It takes great empathy to create a good experience. To create relevant experiences, you have to forget everything you know and design for others. Align with the expected patience, level of interest, and depth of knowledge of your users. Talk in the users’ language.” – Niko Nyman

This quote is from Niko’s presentation entitled “The Value of User Experience”.

1. Remarkable experiences leave a mark
2. Good experiences make the world a better place
3. If we want to create passionate users, we have to help them get better.
4. To create great user experiences we need to focus on the now
5. Creating great user experiences takes a multidisciplinary team that shares ownership of UX