User Experience Design is not data-driven, it’s insight-driven.

“User Experience Design is not data-driven, it’s insight-driven. Data is just raw material for insight... We have to be able to do both: use data to inform the fullest possible understanding of the behavior and context of potential users, as well as bring our own experience and talent to the challenge.” - Andrew Hinton

“User Experience Design is not data-driven, it’s insight-driven. Data is just raw material for insight… We have to be able to do both: use data to inform the fullest possible understanding of the behavior and context of potential users, as well as bring our own experience and talent to the challenge.” – Andrew Hinton

Read more from Andrew, a fellow Vanguard Information Architect, co-founder of the IAI, and overall awesome person, in his article “Data vs. Insight for UX Design.”

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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3 Responses to User Experience Design is not data-driven, it’s insight-driven.

  1. Über Daten und Erkenntnisse…

    User Experience Design is not data-driven, it’s insight-driven. Data is just raw material for insight… We have to be able to do both: use data to inform the fullest possible understanding of the behavior and context of potential users, as well as bring…

  2. Curiousgraphy says:

    Dude, data-driven design also requires some algorithm as designers do synthesis to generate insight. It’s more about automation or handmade issue.

  3. [...] User Experience Design is not data-driven, it’s insight-driven. Data is just raw material for insight… We have to be able to do both: use data to inform the fullest possible understanding of the behavior and context of potential users, as well as bring our own experience and talent to the challenge. – Andrew Hinton [...]