Better connect with your customers by speaking like people, not like machines

“How can companies better connect to its customers? The answer is simple: Speak like people, not like machines… More and more, people are craving authentic experiences from the world around them, and that means a simple human-to-human connection. In our ‘user experience’ world, this means when people use a website, software, product, etc., people should somehow experience the people that created it. Connection.” – Bill DeRouchey

Check out Bill’s interview with Jeroen van Geel for more on “Challenges and Authentic Experiences.”

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1. Interaction design finds ways to better connect people
2. What makes people passionate, pure and simple, is great experiences
3. UX is a conversation between people separated over the distance of time
4. We need to keep our eye on people
5. An experience designer must love and care about people and the world