“How can companies better connect to its customers? The answer is simple: Speak like people, not like machines… More and more, people are craving authentic experiences from the world around them, and that means a simple human-to-human connection. In our ‘user experience’ world, this means when people use a website, software, product, etc., people should somehow experience the people that created it. Connection.” – Bill DeRouchey

Check out Bill’s interview with Jeroen van Geel for more on “Challenges and Authentic Experiences.”

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1. What makes people passionate, pure and simple, is great experiences
2. Investing in the customer experience turns customers into advocates
3. We need to observe behavior in order to support it in design
4. Designs should intice passion and make people feel engaged and energized
5. Remarkable experiences leave a mark