“If we are going to succeed in anything, especially the ever changing design world, we are going to have to have a strong passion for what we do… Our passion is going to be the driving force behind our motivation (even when we have none) to be the best, to make a contribution to the design community. It will provide the fuel to go the extra mile for clients and for ourselves.” – Aaron Irizarry

Read more from Aaron in his article “How to Stay Ahead of the Curve as a Designer.”

1. Have undying, unending passion for design
2. One of the roles of design is to bring humanity, intelligence and beauty to the world of business
3. Designs should intice passion and make people feel engaged and energized
4. Good designers have the trained ability to represent the world as others expect to see it
5. We should treat design as a verb, a process, a way of creating positive change in the world