Monthly Archives: June 2009

Designers understand the interrelationships that factor into success or failure

“Savvy design strategists, design researchers, and designers not only seek to deeply understand the client’s business and the end user’s needs of the product, but they also try to deeply understand the connected (and not so connected) interrelationships that factor into the success or failure of the potential offering.” - Tom Dair

“Savvy design strategists, design researchers, and designers not only seek to deeply understand the client’s business and the end user’s needs of the product, but they also try to deeply understand the connected (and not so connected) interrelationships that factor into the success or failure of the potential offering.” – Tom Dair

Read more about how a hollistic view of design can help solve problems through Tom’s excellent story about designing a toaster in his article “A Design Parable: The Toaster and the Toast.”