Monthly Archives: June 2009

Information architecture is at the very center of the electronic information storm

“Information architecture is at the very center of the electronic information storm. Without effective means to structure and present the information we produce we are blown about by the vast quantities and the variable quality of that information. IA provides you a deep keel and a strong rudder to surf above the waves of information that buffet you.” - Bob Boiko

“Information architecture is at the very center of the electronic information storm. Without effective means to structure and present the information we produce we are blown about by the vast quantities and the variable quality of that information. IA provides you a deep keel and a strong rudder to surf above the waves of information that buffet you.” – Bob Boiko

This quote is from the Information Architecture Institute’s IA testimonials.

Content is an opportunity to make customer relationships flourish

“View content less as a means of transacting relationships and more as an opportunity to make them flourish. With that perspective, you will be more likely to take the time to craft content that cultivates deeper relationships with your customers—and that can transform them into your advocates.” - Colleen Jones

“View content less as a means of transacting relationships and more as an opportunity to make them flourish. With that perspective, you will be more likely to take the time to craft content that cultivates deeper relationships with your customers—and that can transform them into your advocates.” – Colleen Jones

Read Colleen’s article “Using Content to Grow Customer Relationships” for more thoughts on the importance of solid web content.

Users are “rotten with imperfection.” Embrace the rotten-ness.

“I believe that all user experience designers are ‘rotten with imperfection’–every time we get something we lust for, we choose something else to want. User experience design is similar; it does NOT end–once you’ve turned over a great finished product… well, it’s not finished. It’s time to evaluate, update and repeat, because users are pretty ‘rotten with imperfection’, themselves. Embrace the rotten-ness. Don’t look forward to the end of a project, look forward to the next opportunity to improve.” - Russ Unger

“I believe that all user experience designers are ‘rotten with imperfection’–every time we get something we lust for, we choose something else to want. User experience design is similar; it does NOT end–once you’ve turned over a great finished product… well, it’s not finished. It’s time to evaluate, update and repeat, because users are pretty ‘rotten with imperfection’, themselves. Embrace the rotten-ness. Don’t look forward to the end of a project, look forward to the next opportunity to improve.” – Russ Unger

Listen to Peachpit’s Author Talk with Russ and Carolyn Chandler, or view Russ’ transcript of his portions of the interview to read more about his thoughts on the importance of user experience design.

Sites that embrace natural elegance add an element of personal feeling

“Natural elegance deals with the ‘feel’ a website or application expresses through its behavior over time, and which is rooted in the rules of order that govern nature... It’s possible to create perfectly pleasing websites by focusing only on formal, structural, and logical elegance. But those sites that embrace [natural] elegance feel to users like living beings who speak meaningful words; they are the marriage of form, function, pleasing content, and personal feeling.” - David Sherwin

“Natural elegance deals with the ‘feel’ a website or application expresses through its behavior over time, and which is rooted in the rules of order that govern nature… It’s possible to create perfectly pleasing websites by focusing only on formal, structural, and logical elegance. But those sites that embrace [natural] elegance feel to users like living beings who speak meaningful words; they are the marriage of form, function, pleasing content, and personal feeling.” – David Sherwin

This quote is from David’s A List Apart article “The Elegance of Imperfection”.

As UX designers, we orchestrate a complex series of interactions

“A good user experience designer needs to be able to see both the forest and the trees. That means user experience has implications that go far beyond usability, visual design, and physical affordances. As UX designers, we orchestrate a complex series of interactions.” - Eric Reiss

“A good user experience designer needs to be able to see both the forest and the trees. That means user experience has implications that go far beyond usability, visual design, and physical affordances. As UX designers, we orchestrate a complex series of interactions.” – Eric Reiss

Read Eric’s article “A definition of ‘user experience’” for his thoughts on how UX is the sum of a series of interactions.

Experience is more based upon memory than reality

“It’s the total experience that matters. And that starts from when you first hear about a product… experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.” - Don Norman

“It’s the total experience that matters. And that starts from when you first hear about a product… experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.” – Don Norman

Don’s quote is from an interview conducted at UX Week 2008. Read some other choice quotes from this interview here. This quote was submitted by Michael Cummings.

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