Attractive things work better

“Attractive things work better... When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.” - Don Norman

“Attractive things work better… When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.” – Don Norman

This quote is from the article “The Secret of Apple Design” by Technology Review. This site requires a login to read the full article. Read more from Don on this subject in his paper “Attractive Things Work Better.” (PDF)

Thanks to Robert Shedd for submitting this quote! :)

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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