Attractive things work better

“Attractive things work better… When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.” – Don Norman

This quote is from the article “The Secret of Apple Design” by Technology Review. This site requires a login to read the full article. Read more from Don on this subject in his paper “Attractive Things Work Better.” (PDF)

Thanks to Robert Shedd for submitting this quote!

1. A work of art is realized when form and content are indistinguishable
2. Make something people want to integrate into their lives
3. Designs should be informed, but not solely determined by user experience data.
4. Visual design is about problem solving