Design, in the end, is about creating better things for people

“Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.” – Bruce Nussbaum

Read Bruce’s interview with Peter Lawrence, chairman of the Corporate Design Foundation, for his thoughts on why “designers must take the lead in the New Economy.”

Thanks to @ibmdesign for sharing this quote.

1. It takes people to make your dreams reality
2. Design is not just about solving for the negative; It’s about creating a positive.
3. We should treat design as a verb, a process, a way of creating positive change in the world
4. Designers exist to come in, assess what has been failing, and offer up solutions for the future
5. Creating a successful product requires designing the Total User Experience