“Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.” – Bruce Nussbaum

Read Bruce’s interview with Peter Lawrence, chairman of the Corporate Design Foundation, for his thoughts on why “designers must take the lead in the New Economy.”

Thanks to @ibmdesign for sharing this quote.

1. Designers exist to come in, assess what has been failing, and offer up solutions for the future
2. Design is not just about solving for the negative; It’s about creating a positive.
3. Design addresses needs that customers themselves may not know they have
4. We should treat design as a verb, a process, a way of creating positive change in the world
5. Better connect with your customers by speaking like people, not like machines