“Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.” – Bruce Nussbaum
Read Bruce’s interview with Peter Lawrence, chairman of the Corporate Design Foundation, for his thoughts on why “designers must take the lead in the New Economy.”
Thanks to @ibmdesign for sharing this quote.
Catriona Cornett
Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.
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