One of the roles of design is to bring humanity, intelligence and beauty to the world of business

“I’ve come to believe strongly that one of the roles of design is to bring humanity, intelligence and beauty to the world of business, and indeed to everyday life. In my experience, good clients and good designers don’t see this goal as being opposed to—or even separate from—achieving business goals, but rather an integral part of it.” – Michael Bierut

Read more from Michael in his 2006 interview with Peter Merholz from Adaptive Path.

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1. The measure of success for design is the degree of its impact
2. Design needs to be embedded as a competency within an organization
3. Designers already live in the future
4. Customers don’t view a company in terms of silos or business units
5. Design and business leaders must take the time to understand each other