“Designers don’t actually ‘solve’ problems. They ‘work through’ them. They use non-logical processes that are difficult to express in words but easier to express in action. They use models, mockups, sketches, and stories as their vocabulary. They operate in the space between knowing and doing, prototyping new solutions that arise from their four strengths of empathy, intuition, imagination, and idealism.” – The Designful Company by Marty Neumeier
Check out Marty’s book The Designful Company for his thoughts on “how to build a culture of nonstop innovation.”
Related quotes:- The most innovative designers cultivate an appetite for “thinking wrong”
- As designers we are helping to define the culture of our society
- Focus on the nuances and details of the design craft itself
- Designers are trained to be courageous about the future—and making the future happen
- Designers exist to come in, assess what has been failing, and offer up solutions for the future
Catriona Cornett
