“Designers don’t actually ‘solve’ problems. They ‘work through’ them. They use non-logical processes that are difficult to express in words but easier to express in action. They use models, mockups, sketches, and stories as their vocabulary. They operate in the space between knowing and doing, prototyping new solutions that arise from their four strengths of empathy, intuition, imagination, and idealism.” – The Designful Company by Marty Neumeier
Check out Marty’s book The Designful Company for his thoughts on “how to build a culture of nonstop innovation.”
Related posts:- The most innovative designers cultivate an appetite for “thinking wrong”
- Businesses need to do more than hire designers. They need to be designers.
- Innovation lies at the heart of both better design and better business
- Design needs to reflect the innovation culture of a company
- Design can help find new solutions to problems and drive innovation
Catriona Cornett
